If you are selling
What is your home worth?
Send me the address and I will write you a comparative market analysis: the closed sales, the active competition, and what your house does better or worse than each one. In writing, within two business days, with no obligation to list with me.
Three decisions
A sale comes down to three questions
Answer these three well and the rest is paperwork. Answer them badly and no amount of marketing fixes it.
What is it worth?
A number with the closed sales behind it, and the reasons yours sits above or below them. If the honest number is lower than you hoped, you get the honest number.
What should I fix first?
Paint, light and landscaping return more than almost anything structural. A full kitchen almost never returns what it costs before a sale. You get the price of each option before you spend a dollar.
When should it go live?
When the photos are right and buyers are looking — not the day the paperwork happened to be signed. A listing gets one first week, and the first week sets the price for the rest.
How a sale goes
- 01
Walkthrough and honest read
I walk the house and tell you what a buyer will see in the first ninety seconds. Some of it you have stopped noticing.
- 02
The price, with the three sales behind it
Not a range and not a flattering number to win the listing. The comparables, what they closed at, and why yours sits above or below them.
- 03
Prep worth doing
A short ranked list. Paint and landscaping usually return more than anything structural; a full kitchen almost never returns what it costs. You get the cost of each before deciding.
- 04
Photos and launch
Professional photography, a description written by a person, and a launch timed for when buyers are looking — not whenever the paperwork happened to be ready.
- 05
Offers, side by side
Every offer compared on what you actually net after concessions, repairs and closing costs. The highest price is regularly not the best offer.
What that includes
- A comparative market analysis written for your house, not generated from a database
- A prep list ranked by return, not by what is easiest to sell you
- Professional photography and a written listing description
- Showing feedback passed on to you straight, including the parts you will not like
- Offer review side by side: net to you, not just headline price
Want the honest number first?
Send me the address. You get the comparables and the reasoning, with no obligation to list with me.
(954) 559-7180Mon–Sat, 9am–7pm ET